With the latest algorithm changes in Google today, you will need to factor in some very interesting components in your efforts to gain traction. If you want traffic you have to abide by the new rules of search engines. You can’t “game” the system any longer, and if you have done so in the past, don’t just dismantle your marketing strategy, revamp it with some very important pieces. The following pillars of good content marketing will help you not only gain a measure of SEO prominence, but you will see the numbers sharply rise to unexpected levels. Modern strategy eclipses the past, and technology moves fast, so keep up, or get left behind.
There are some pillars of content that you absolutely need to keep track of, especially today, or else you will not be able to gain a semblance of organic traffic and hits that will help you maintain market share. Increasing the market share and reach of your site is crucial, so keep that in mind. The following should be a major, integral part of your marketing.
All New Content
No matter what you’re doing online, it has to be new. Even if this costs more, even if it’s more difficult, you need to cycle through all new ideas, content design, and framework. Do not rest on the past ideas that you had in place, and make sure that you find a new way to manage your workflow. Whether you hire a SEO professional service, or you’re going to attempt to craft content on your own, make sure that it’s absolutely new and offers quality over keyword density.
Spinning Doesn’t Always Work
Rewind the clock a couple of years, and it seemed like all marketers were spinning content fast and furiously. The problem with spinning is that it has a tendency to be awful when it comes out. You don’t want to invest a lot of time and money into spinning software, or anything that is done by a machine. If you absolutely have to do this, or you are short on time, make sure that it’s rewritten by a human. Taking the main meanings of what your articles need to say and making them all new is absolutely important. Do not post, advertising, or create anything duplicate or you will see your rankings and traffic plummet.
Start and Manage A Blog
If you’re truly chasing good content marketing and SEO, you will need to start a blog. Whether you host it on your domain or create an all new domain and then link it to your pages, you need to work with this on a regular basis. Without working with this, you are going to find yourself in a serious heap of trouble. There’s a lot of potential that can be isolated with this, and it’s definitely worth your time. Blogging doesn’t have to be something inherently personal, it can be a bit more “business” friendly, as long as the writing and content is good. Whether you’re crafting it yourself, or you’re relying on a professional SEO service, make sure that you do not go too far away from internet marketing without setting up a blog and posting on a regular basis.
The aforementioned pillars of good content marketing is not to be heralded as the only thing that you do with internet marketing. If you’re going to compete with others that are working with search engine optimization and more, you will need to have several branches working for your promotional consideration. Without such, you will end up seeing your ranking fall, your traffic dwindle, and you could end up out in the middle of a wide internet ocean, with no one coming around.